Hyundai India
Hyundai is preparing for the largest IPO in the history of India, with expectations of it being the biggest ever in the country.
Hyundai entered the Indian market in 1996, challenging the dominance of Maruti Suzuki, and established a large-scale manufacturing plant in India.
Hyundai's strategy in India included low-cost production, producing cars at scale, and expanding dealerships to tier 2 and tier 3 cities.
The company hired Shah Rukh Khan as their brand ambassador to familiarize themselves with the Indian market.
Hyundai's success in India was attributed to their localization strategy and focus on cost-effective, high-quality cars.
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