The Resistance of Japanese Brands Towards Electric Cars: Exploring the Reasons

Japanese EV Brands

• Most automotive brands worldwide are shifting towards fully electric cars, with commitments from carmakers in America, Europe, China, and Korea, except for Japanese carmakers.

• Japanese carmakers like Audi and BMW are lagging in the electric car market, with only three electric cars in their lineup.

• Japanese carmakers have been slow to adopt new technology, unlike other global brands that have started producing electric cars.

• GM's decision to share its NMC battery patents with an oil company led to a shift away from electric vehicles, despite initial success in sales.

• Despite efforts to keep the document secret, information about Toyota's reliance on oil companies for EV infrastructure is available online.