Badge Engineering
Badge engineering is when manufacturers share products without making significant changes.
Toyota and Maruti have successfully implemented badge engineering, with 43% of Toyota sales being Maruti cars.
Renault Nissan Atos is an example of badge engineering that did not work well, with Toyota struggling to sell the Jimny.
Maruti and Toyota have managed to maintain distinct identities for their badge-engineered cars by limiting changes to soft parts.
Designers face challenges in maintaining brand identity while implementing badge engineering.
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